What to Do Before You Buy a Domain Name

One of the most important business decisions in establishing an online presence is finding and registering a domain name. The right name for your website is essential for both search engines and your target audience.

 

Ignore the trends of the day and choose a name that makes sense for your website or online store and will still make sense ten years from now.

 

So, what to do before you buy a domain name? Are there some tips you can follow to make sure you make a good domain purchase?

Why Is Your Domain So Important

There are three reasons why the domain name is so important:

  • Your domain is your first impression: The URL is the first thing your visitors see when they open your website or online store. A good domain name can make a long-lasting and positive impression while a bad domain can disappoint your potential customers.
  • It impacts SEO: While EMDs or exact match domains are no longer necessary, keywords included in your domain can still help your online rankings.
  • It defines your business and brand: Your domain is a branding opportunity. The right domain can improve brand recognition.

These are only a few of the many reasons why your domain is so important.

6 Tips Before You Buy a Domain Name

Here are some helpful tips to follow before you register your new domain name:

1.Do Your Homework

A little bit of comparison and research can go a long way when registering a domain name. You can find similar websites and check out the domain names your competition is using. Compete.com is a great tool to use to do a bit of research.

 

Also, there are some great tools to check domain name availability. You can check whether the domain you want is available. If yes, you can register it immediately and if it is not available, you can take a look at the suggested options.

2. Register Domains That Are Easy to Remember

We assume you want a domain that people can type and remember. In order to find one such domain, you need to avoid multiple hyphens or other characters, off spellings of words, numbers, and etc. Anyone hearing the domain should know how to type it without you having to say things such as dash-dash, the number two, and stuff like that.

 

Also, you should avoid words that have more than one spelling because your visitors are likely to mistype the name.

While you do want to register a short name, don’t use something so short that people have a hard time typing it or remembering it. Remember, word of mouth is a powerful marketing tool and you want to make it simple for people to tell other people about your website. Click here

3. Don’t Buy a Domain That is Similar to an Existing Website

Even if the term is not trademarked, don’t purchase domains that are a variation of another name. If the singular name is taken, you need to avoid plurals, hyphenating a phrase, adding prepositions, and etc.

 

You might only consider purchasing these variations yourself so that if someone types one of the variations by mistake, they are redirected to your website.

4. Think Long-Term

Your domain is one of the biggest elements that define your business. If you decide to change the domain name in the future, it will cost you money, time, and SEO rankings. Yes, it is a huge pain.

 

So, when choosing a domain name, think long-term.

 

You don’t want a name that is trendy today and out of trend tomorrow. You need a great, classic name, that you can use for years to come.

 

Even if you manage to expand your business, your domain should still suit you. You don’t want to stick to a specific niche if you think you might expand out of the niche.

 

Keep the long-term vision in mind.

5. Check Availability on Social Media

Before you move forward and register your domain, check to see if the domain is available on social media.

 

To build your brand, it is best to have the same name across your domain, as well as, social networks (Facebook, Instagram, Twitter, and etc). This builds familiarity and makes it easy for your fans, visitors, and potential customers to locate you around the web.

 

In order to avoid legal issues, we highly advise you to stay away from names that have trademarks. So, how can you check social media networks for your potential domain?

 

With a tool like Knowem, it is pretty easy. All you need to do is search your potential domain and it will show you if that name is available throughout 20 popular social networks or if there are any trademarks registered to the name.

 

If the name is taken, consider changing it so that you can use an original domain and create social media profiles.

6. Use a Domain Name Generator to Come Up with Ideas

At this stage, you should have at least a general idea of some words to add to your domain. Some of those words may be taken or just don’t have the feeling you are looking for.

That is where domain name generators like Shopify Wordoid, DomainHole, Lean Domain Search, and others come into play. These generators can help you turn the idea into an available and real domain.

Domain name generators are great tools to use for searching keywords, generate new names, find expired domains, and more.

Final Words

A domain name will have a huge impact on the overall success of your business and the potential of your website and online store.

 

When choosing a domain, make sure to put some thought into choosing yours. Use these six tips to help you find and buy the best domain.

 

The right domain will make it easier for people to find you online and remember your website. Be prepared to work on improving your SEO rating, try out marketing tactics, and share your website on social media to help people locate you.